The makers of Budweiser aren't satisfied with being the kings of beer. They want an empire.
Anheuser-Busch InBev, the world's biggest brewing company and the owner of Budweiser, announced Wednesday it wants to buy SABMiller, the second-largest brewer — and the maker of long-time rival brand Miller Genuine Draft.
The deal would create a multinational behemoth valued at around $275 billion with annual sales of $73.3 billion, more than three times its closest rival, Heineken.
AB InBev already claims six of the world's most valuable beer brands, which besides Budweiser include Corona, Stella Artois and Beck's. Taking over Miller in the U.S. would likely draw objections from regulators worried the deal might stifle competition and lead to higher prices for consumers.
But whereas a lot of the attention will focus on the best-known brands in the U.S. and Europe, AB InBev's sights are on other countries. As profits wane in the Americas, AB InBev wants to expand into Africa.
Enticingly, SABMiller has a huge presence in Africa, the next beer frontier.
"The days of big profits in the U.S. are gone," said Jonny Forsyth, a global drinks analyst for Mintel, the market research firm. "They have to position themselves in the big beer growth market for the next 10 years."
Shares of SABMiller rocketed about 20 percent higher on news of the approach, pushing its market value to around $90 billion. Shares of AB InBev rose 6 percent.
The companies are being pushed into consolidation by eroding market share and competition, ironically, by the little guy. Craft beers now make up 11 percent in volume in the U.S. market, Mintel said.
"... It is only in this way that we can hope to arrive at truth, and fulfill the great responsibility which we hold to God and our country. Should I keep back my opinions at such a time, through fear of giving offense, I should consider myself as guilty of treason towards my country, and of an act of disloyalty toward the Majesty of Heaven, which I revere above all earthly kings."....I know not what course others may take; but as for me, give me liberty or give me death!"
Thursday, September 24, 2015
MORE BEER CONSOLIDATION IN THE WORKS AS SAB MILLER TIME NUMBER 2 OF THE UK AND BUDWEISER INBEV NUMBER 1 OF THE US BELGIAN BRAZIL OWNED- IN DISCUSSION FOR A POSSIBLE MERGER TO CREATE ONE COMPANY WITH 31% OF THE WORLDS MARKET IN BEER
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