BlackBerry announced plans on Friday to sell an Android-powered smartphone, in the latest reboot effort from the faded star of the sector.
The Canadian firm said its would begin selling "Priv," described as "a flagship handheld device that will run on the Android operating system with BlackBerry security," later this year.
"Priv combines the best of BlackBerry security and productivity with the expansive mobile application ecosystem available on the Android platform," said John Chen, executive chairman and chief executive.
BlackBerry said, however, it "remains committed to the BlackBerry 10 operating system, which enables industry-leading security and productivity benefits."
The company said it "will continue to develop and enhance the BlackBerry 10 operating system and is confirming plans to release platform updates focused on security and privacy enhancements," in March 2016.
The BB 10 operating system was unveiled in 2013 as part of an effort to regain market share lost as consumers around the world shifted to devices running on Google Android and Apple's iOS.
But the operating system share has fallen further, and now represents less than 1 per cent of smartphone users.
BlackBerry, one of the early pioneers of smartphones, has been struggling for years. It has made several efforts to find new customer niches, with low-cost devices, tablets and by shifting its emphasis to software and services.
http://www.straitstimes.com/tech/smartphones/blackberry-unveils-android-phone-in-new-reboot-effort
- Qualcomm Snapdragon 808 processor
- 3GB of RAM
- 32GB of internal storage with microSD card slot
- 5.4 inch display with 2560 x 1440 pixels resolution
- Rear 18 megapixel camera and front-facing 5 megapixel camera
- 3000 mAh battery
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