Sunday, February 8, 2015

DISNEY CAN BE FOUND IN THE USA CALIFORNIA AND FLORIDA, EU FRANCE, AND TOKYO, AND HONGKONG, AND SOON TO BE IN 2016 SHANGHAI–AS DISNEY COURTS THE 1.37 BILLION OF CHINESE SPENDERS INTO ITS THEME PARK–WITH DISNEY’S $49 BILLION REVENUE IN 2014 READY FOR UP UP AND AWAY IN 2016

The towers of Disney’s planned Magic Kingdom in Shanghai are wreathed in scaffolding and mystery after the U.S. entertainment giant pushed back the opening of its first mainland China theme park to 2016.
On a tightly-guarded, 3.9-square-kilometer site east of China’s commercial hub, a grey turret of the unfinished “Enchanted Storybook Castle” rises into the sky.
There is no Disney branding at the main entrance, only a sign reading:
“Shanghai International Tourism and Resort Zone.”
It was originally due to be transformed in time to open this year, but Disney chairman and chief executive Bob Iger last week announced a delay, pushing the opening back to next spring.
He attributed the change to an expansion in the park’s size and number of attractions.
“The artistry, complexity, the magnitude and the detail, it’s all quite astonishing,” Iger said, calling the facility “spectacular.”
But Shanghai authorities have not confirmed any plans to expand the project, and people familiar with it point to it following stricter environmental and labour standards than normal in China.
The studios of Hollywood are competing not just for screen eyeballs in China ― whose 1.37 billion people generate the second-largest annual box office in the world ― but also theme park visitors.
The Shanghai Disney Resort will be the company’s third in Asia after Tokyo and Hong Kong. But its park in the former British colony can only partly serve the Chinese market, while Universal Studios and DreamWorks Animation are planning rival attractions on the mainland.

http://www.koreaherald.com/view.php?ud=20150208000168

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