Sunday, January 11, 2015

GOOGLE HOLDS THE INTERNET SEARCH ENGINE WITH 75.2% ONLINE SEARCH, FOLLOWED BY BING WITH 12.5% AND YAHOO WITH 10.4%

Google saw its share of the US Internet search market slip to its lowest ever mark, while Yahoo notched its highest share in five years, an independent analytics firm said on Thursday.

In December, Google handled 75.2 per cent of US online search referrals, down from 79.3 per cent a year earlier. That score is its lowest since 2008, when StatCounter started tracking the data.

Google nevertheless remains the US leader in the search market by a wide margin, ahead of Microsoft's Bing at 12.5 per cent and Yahoo at 10.4 per cent - its highest score since 2009.

Yahoo, whose chief Marissa Mayer has repeatedly stressed that the company remains devoted to the search market that it pioneered but which Google grew to dominate, only had 7.4 per cent of the search market a year before.

- See more at: http://www.straitstimes.com/digital-life/more-digital-life-stories/story/google-loses-us-internet-search-share-yahoo-the-rise-20

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