. A series of new car launches by local car manufacturers this year are heating up the family sedan market.
Renault Samsung, the local unit of French automaker Renault, jumped into the race last month by debuting SM6, the locally-adjusted version of Talisman, Renault’s premium midsize sedan.
SM6 is a strategic new model with a mission to reclaim the status of Renault Samsung as the nation’s third largest automaker after Hyundai Motor and Kia Motors. The carmaker was ranked fifth in sales last year, after being overtaken by GM Korea and Ssangyong Motor, as it did not launch new models.
This is why the automaker set a somewhat bold annual sales target of 50,000 units for its latest model.
“It is an achievable goal in that SM6 will redefine the ‘premium’ of a midsize sedan beyond the standards that market dominant Hyundai Sonata has presented,’’ said Park Dong-hoon, executive vice president of Renault Samsung, before the test drive event for local media on Feb. 1.
“This is why the company will not limit competitors of SM6 to local rivals. The company also expects to win back customers from the imported brands.’’
First of all, the strategy for product position seems to make sense in terms of price. The price tag of SM6 offering premium options used in a large sedan like the “Rack-EPS’’ and ambient lighting is set between 23.25 million won ($19,239) and 32.50 million won by trim levels, which is almost the same level as Hyundai Sonata.
The exterior look of the new French sedan is charming enough to give the car a unique character. Its long LED daytime running lights that stretch down into the bomber on the front offers a distinctive look, making it sporty and charismatic.
http://www.koreaherald.com/view.php?ud=20160215000073
No comments:
Post a Comment