AS ANY HOLLYWOOD FILMS GO–THE RICHES NEVER GOES TO THE ONCE WHO GIVES AWAY PROMOTIONAL DISCOUNTS FOR USE OF ITS CITY OR FACILITY OR BRAND–BUT THE PRODUCERS AND OWNERS LIKE DISNEY WHO WILL REAP THE REWARDS FROM THE AVENGERS AGE OF ULTRON–SEOUL USED AS ITS BACKDROP IS BUT A FOOTNOTE IN THE FILM INDUSTRY WHILST GIVING AWAY $3.5 MILLION TO AN ENTERTAINMENT CORPORATION DISNEY WHO ALREADY LACKS NOTHING

Korea has been swept away by Hollywood blockbuster "Avengers: Age of Ultron," just like anywhere else in the world. Korean Film Council (KFC) data show that the superhero caper is being screened in a massive seven out of 10 movie theaters here, and more than 4 million people saw the movie in its first week of release.

At IMAX theaters the movie sold out 10 days in advance, while shopping mall shelves are filled with Avengers merchandise, ranging from T-shirts to rechargeable batteries. At this rate, it looks set to break the 7.07 million domestic viewership record set by its predecessor.
Does the fact that seven or eight minutes of footage were shot in Seoul have anything to do with it? 

The KFC spent W3.9 billion (US$1=W1,082) to have Seoul as the backdrop, under a deal with Marvel where the council agreed to pay 30 percent of the money the U.S. film producer spent shooting scenes in Seoul, which amounted to a staggering W13 billion for 15 days.

That means it cost W8.1 million per second to promote Seoul, at the expense of inconveniences the public had to put up with as sections of the capital were blocked off for filming. Add licensing fees from manufacturers for the film-related products, and the cost would go up even further.

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