A video that went viral of a burning Tesla electric car has emerged as a public relations nightmare for the company, analysts said Thursday, as the “green car” maker lost as much as $3 billion in market value two days after the incident in Washington state.
Tesla Motors Inc (TSLA.O) has confirmed that the car caught fire after the driver ran over a large metallic object on Tuesday morning just south of Seattle, causing extensive damage to the front end of the Model S sedan. Emergency officials at the accident said the fire occurred in the electric vehicle’s lithium-ion battery.
It was the latest in a string of problems for lithium-ion batteries, which are used heavily in EVs sold by various automakers. However, the battery fire was the first for Tesla, the California-based EV maker founded by billionaire Elon Musk.
The fire and resulting publicity sparked a PR nightmare for a company that only makes electric cars, as opposed to mainstream automakers like General Motors Co (GM.N) that derive only a small percentage of sales from EVs, analysts said.
http://freebeacon.com/tesla-grapples-with-pr-nightmare-after-battery-fire-in-u-s/
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