Thursday, August 22, 2013

THE DIRECTION FROM THE NEW YAHOO CEO HAS TAKEN YAHOO PAST GOOGLE LAST MONTH IN WEBSITE TRAFFIC THANKS TO MARISSA MAYER

Confounding analysts' predictions, Yahoo sites attracted 196.6 million unique visitors last month, giving it the biggest audience of any US-based web property and overtaking Google for the first time since May 2011, according to analytics company comScore.

Yahoo's unique visitors were up 21 per cent compared to July of last year, when it came in third behind Google and Microsoft. During the same period, Google sites, (including YouTube), attracted 192.3 million unique visitors, up less than 1 per cent.

Microsoft made third place in July, with 179.6 million unique visitors, followed by Facebook with 142.3 million and AOL with 117.4 million.

Although this is largely symbolic achievement for Yahoo, the news will be welcomed by Yahoo CEO Marissa Mayer, who joined in July 2012 and recently laid out the company’s plans to remodel itself in the image of Google.

 

http://www.telegraph.co.uk/technology/news/10258862/Yahoo-overtakes-Google-in-US-web-traffic.html

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