GIVEN the rate customers upgrade their smartphones, the iPhone 8 was
expected to be the driving force for a “supercycle” of sales not seen
since the 2016 release of the iPhone 6.
However, respected
analysts from Deutsche Bank predict Wall Street’s expectations for Apple
are far too high, with the iPhone 8 tipped to fall short of previous
supercycle sale records.
“We believe investors will be disappointed by iPhone growth in FY-18 and FY-19,” the investor note read, reported Business Insider.
The
analysts believe saturation of the market, longer refresh cycles and
increased competition in China will make it difficult to surpass the
2015 sales records when “everything went right for the iPhone 6”.
Deutsche
Bank suggested Apple’s record breaking 2015 supercycle was so
successful because a bigger display and the addition of China Mobile as a
new carrier.
“That cycle saw peak iPhone shipments of 231M in
FY-15, a shipment level the company has not been able to repeat,” the
report read.
http://www.news.com.au/technology/gadgets/mobile-phones/analyst-predict-iphone-8-supercycle-will-fall-short-of-2016-iphone-6-record/news-story/2801bc82bef25e3c766188168dc9bc06
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