Sunday, March 19, 2017

THE HIGH QUALITY AMERICAN MADE HOODIE PRICED AT $89 IN 2013 EXPANDS THE COMPANY AMERICAN GIANT WITH FOUR MANUFACTURE PLANTS IN CALIFORNIA AND EXPANSION TO RALIEGH NC, AN AMERICAN COMPANY BORN IN INGENUITY

The insane popularity of a single sweatshirt has forced its maker to expand into four new factories within the last year just to meet the soaring demand.
The zip-up hoodie, made by San Francisco startup American Giant, costs $89. It had been on the market for 10 months when a December 2012 Slate article declared it "the greatest hoodie ever made" and suddenly sales exploded.
The pace of growth was so rapid that back-order waits grew to as long as four months. But people continued placing orders regardless of the wait. 
 
At the time, American Giant had only one factory in Brisbane, California. The company has since expanded into a factory in Los Angeles and three more in rural North Carolina, just outside Raleigh. 
 
 http://www.businessinsider.com/this-hoodie-is-so-insanely-popular-you-have-to-wait-months-to-get-it-2013-12

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