THE LATEST ENTREPRENEURS MAKING IT BIG WITH SOCIAL MEDIA PRODUCT ADS - AS HISMILE OF AUSSIE MAKING $10 MILLION FROM A $20,000 INVESTMENT FROM JUST 2 YEARS AFTER LAUNCHING IN 2014

WHILE most of their peers are just finishing university, Nik Mirkovic and Alex Tomic are taking on the world.

The entrepreneurial Gold Coast pair have just celebrated their first $10 million in turnover for the business they started with just $20,000 — and they’ve got even bigger plans.
Aged 21 and 22 respectively, the longtime friends have used their understanding of social media to create a seriously lucrative venture with HiSmile, a teeth whitening product that has more than 650,000 fans across Facebook, Snapchat and Instagram.
It all started when Tomic grew bored of his university studies and decided to throw in the towel just six months into a Commerce degree.
“I just felt that my passion was to begin now, going into the industry to really test myself,” he told news.com.au.
“From as long as I can remember I’ve always had an eye for breaking down how things work. and why people get attracted to certain things.”
Teaming up with mate Tomic, he embarked on a 12 month process of researching the cosmetics industry, looking for a gap in the market. It was decided that teeth whitening was an underserviced sector ripe for disruption.
After drawing up a detailed business plan, they each chipped in $10,000 and launched the business in December 2014.


http://www.news.com.au/finance/work/leaders/meet-the-gold-coast-millennials-who-skipped-university-to-rake-in-millions/news-story/5a1f93c04e0f46725c005e29b791aa57