Sales rose 5.4 percent at established U.S. McDonald's restaurants in the
first quarter, marking the third straight increase as the world's
biggest burger chain fights to stage a comeback.
The Oak Brook,
Illinois, company attributed strong sales to the introduction of its
all-day breakfast menu last fall, as well as a new ``McPick 2'' value
deal that replaced its long-running Dollar Menu.
CEO Steve Easterbrook said Friday that he was pleased that the "turnaround is taking hold."
McDonald's
is trying to win back customers after conceding that it failed to keep
up with changing tastes. The company is also looking at stepping up its
core menu items. That includes testing a version of its Big Mac with
more generous beef patties.
Still, the chain is under pressure
from intensifying competition. Burger King and Wendy's are also stepping
up new offerings and deals, and Starbucks is trying to get into the
food game more with breakfast sandwiches and lunch offerings.
For
the quarter, McDonald's said global sales rose 6.2 percent at
established locations. The International Lead unit, which includes
established markets such as the U.K. and Australia, saw growth of 5.2
percent.
The High Growth unit, which includes China, saw sales increase 3.6 percent.
http://www.koreaherald.com/view.php?ud=20160422000909
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