WITH 1.3 BILLION PEOPLE, CHINA NOW COMMANDS A 1 BILLION CONSUMER CUSTOMER MAKING CHINA THE LARGEST CONSUMER GLOBAL MARKET THAT CANNOT BE IGNORED–AS CHINA IN THE 19TH CENTURY WAS A FEUDAL ECONOMY, IN THE 20TH CENTURY A COMMUNIST ECONOMY, AND NOW THE 21ST CENTURY A CAPITALIST COMMUNIST RUN LARGEST CONSUMER–AS SAVIO CHAN AND MICHAEL ZAKKOUR EXPLAINS IN DETAIL WITH REAL WORLD STORIES FROM PIZZA HUT, LENOVO, ALIBABA

The 1.3 billion people living in China cannot be ignored in today's world. The influence of that many consumers and the role they play in the global market is immense.
As the country opened its markets to global business in the past few decades, consumer trends have also changed.
"China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them" by Savio Chan and Michael Zakkour, explores and gives in-depth explanations about the thoughts and behavior of Chinese consumers, including why, where, what and how they buy.
The book offers first-hand stories from executives, and bases its narrative on case studies, original research and the authors' own experiences in providing powerful insights about the implications of the Chinese consumer boom.

Zakkour is a principal at the global business consulting firm Tompkins International, where he heads the "China/APAC Group" and has assisted more than 250 multinational and small and medium sized companies in their assessment of opportunities in China. He has helped their entry into China, including some of the biggest names in retail, consumer products, technology, fashion and luxury. Chan is president and chief executive officer of U.S. China Partners Inc., a consulting and advisory firm that implements Chinese consumer strategies. Chan has consulted on market entry, cross-border mergers and acquisitions and joint venture partnerships with some of the largest and best-known global luxury and consumer brands.
From established companies to start-ups and aspiring entrepreneurs, the book reaches any reader who is willing and interested in conducting business in China or plans to reach Chinese consumers. The reader can learn from and identify with examples from the book to either improve or begin beneficial engagements with 1 billion potential customers.

http://www.koreatimes.co.kr/www/news/culture/2015/09/142_186233.html