LG TO SPEAR HEAD THE OLED GROWTH TO REPLACE STANDARD LCD THAT MUST USE A BACKLIGHT WHERE OLED USES NOT A BACKLIGHT BUT STILL PRODUCES BETTER CONTRAST AND BRIGHTNESS

LG Display pledged to dominate the global display market Tuesday by solidifying its leadership in the organic light-emitting diode (OLED) products sector.
It said the time has come for a shift of focus to OLED displays from conventional liquid crystal display (LCD) products.
Yeo Sang-deok, president of LG Display's OLED business, said the company will nurture its OLED business as a new engine for the nation's economic growth.
"OLEDs will become the next growth engine, helping Korea extend its leadership in the global display industry," Yeo said at a press conference. "You need to have the next things that will replace LCDs, as LCDs are already being commoditized hit by the rise of Chinese firms. And OLED is the very next thing."
OLED panels are considered the next-generation displays as they do not use bulky backlight, making them slimmer and much brighter than LCD panels.
Still, OLEDs are more expensive than LCDs, and also LG's chief local rival Samsung Display is enhancing the picture quality on LCD-based panels such as those with quantum dot and UHD technologies.
Yeo said LG is aware of the price issues to create further demand for OLED panels.
However, he said it is ready to resolve the issues as it's been teaming up with local suppliers and materials providers to cut the costs of OLED panels.

http://www.koreatimes.co.kr/www/news/tech/2015/05/133_179191.html